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Marketing Basics
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Serving 18 Counties
Main Office
401 W. Atlantic Ave. #O9Delray Beach, FL 33444
County Satellite Offices
Broward and LeeGet Directions
| Marketing Basics |
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Do you know the difference between marketing and advertising? Between a brand and a logo; or between a goal and an objective? If not, a clear understanding will help you develop an appropriate marketing plan. In today’s competitive environment, marketing is a critical tool for business success. This workshop provides an overview of the fundamental terms, theories and concepts of marketing and marketing strategies & tactics to guide you through planning from concept to implementation. Learn how to identify opportunity, conduct basic market research, establish and distinguish your brand, and determine the best mix to reach your customers. You will walk away with a clear foundation for your marketing plan – a key component of your business plan.Cost: FREE
The best place to park is in the City Garage directly on the east side of the Library. There is a covered walkway connecting the garage and the Library. Parking is $1 per hour. |
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| Date & Time: | Monday, 21 July 2008, 6:30 PM — 8:00 PM |
| Location: |
Broward County - Fort Lauderdale 100 S. Andrews Ave. Broward County Main Library Fort Lauderdale, Florida 33301 Bienes Conference - Ceremony Room on the 6th Floor |