To be successful, a small business must know its target customer market.

During this course you will learn how to research your target customer by leaning about marketing research, which is simply an orderly, objective way of learning about people -- the people who buy from you or might buy from you. The more statistics you have about a your target customer, the more precisely you can develop your strategy.  The reason you should be concerned with identifying your target customer market is because it makes strategies for designing, pricing, distributing, promoting, positioning, and improving your product, service, or idea easier, more effective, and more cost-effective.  

Remember, know who you are aiming for and create a strategy for a direct hit.