Do you know the difference between marketing and advertising; between a brand and a logo; or between a goal and an objective? If not, a clear understanding will help you develop an appropriate marketing plan.  In today’s competitive environment, marketing is a critical tool for business success. This workshop provides an overview of the fundamental terms, theories and concepts of marketing and marketing strategies & tactics to guide you through planning from concept to implementation. Learn how to identify opportunity, conduct basic market research, establish and distinguish your brand, and determine the best mix (advertising, direct mail, PR, etc.) to reach your customers. You will walk away with a clear foundation for your marketing plan – a key component of your business plan.

Cost: $15