Websites are an effective and now essential way to market your product or service to both local and worldwide markets. If you already have a business website or are looking to develop one this is the class for you. In this two day series participants will learn the fundamentals of how the internet and websites really work, what it takes to develop a website for your business that generates sales and supports current clients, how to maintain your website and how to advance your web presence. This will be an interactive learning atmosphere and laptops will be utilized during class.
Topics include
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good & bad design elements
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competitor website analysis
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domain names & web hosting
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search engines optimization & key words
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writing content and choosing page headers
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selecting the best font, colors and images
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adding social media and e-commerce
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whether to hire a website designer or to select a do-it-yourself option
At the conclusion of this workshop series, you will have a visual representation of exactly how you want your website to look and what the content will be. You will be able to then create the website yourself or use a website developer to put it on the internet.